Welcome to Graham Greene Limited

Horticulture Managers

and Consultants

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Company Overview

Graham Greene Ltd is a horticultural management and consultancy company based in Hawkes Bay, New Zealand, with an associate based in Kunming, China.

The company has investments in horticulture and intellectual property in NZ and China.

The company has extensive experience in horticultural project management, new variety development, intellectual property and trademark development.

The Directors, staff and associates at Graham Greene have broad-based knowledge and experience in the horticulture industry internationally. Graham Greene has provided its services to national and international clients.


The company provides advice on:

  • Orchard development and management
  • • Site selection
  • • Growing systems
  • Project analysis and design
  • Intellectual property protection and management
  • Developing strategic and business plans
  • Project and business evaluation
  • Trademarks and marketing
  • Market development
  • Retail branding strategy
  • Governance
  • Budgeting and cash flow forecasting
  • Variety selection
  • China / NZ relationship management

Meet the Team

Rex Graham

Rex Graham


Rex Graham has been involved in the Horticultural industry for over 40 years and has vast experience in management, variety development, large scale orchard set ups (particularly for corporate organisations) and governance. Chairman of SMV Ltd, U-Turn Charitable Trust and Gladeye. Director of RGA Holdings Ltd, Fresh New Zealand Ltd, NZ Fruit Tree Company, John Morton Ltd and Te Aranga Ltd. Trustee of HB Regional Sports Park and Te Aranga Marae-O-Heretaunga. Past Director of Plant & Food NZ Ltd.

Julie Greene

Julie Greene


Julie Greene brings over 25 years’ experience in Horticulture; in contracting, supply management, procurement, sales and marketing. Julie has a Bachelor of Horticultural Science with first class honours from Massey University and a post grad Diploma in Business Administration. She has taught Growsafe courses. Julie worked for Heinz Wattie’s Australasia for 13 years in various roles including Agriculture Manager, Process Business Manager and Marketing Manager.

Lew Dagger

Lew Dagger


Lew Dagger has been based in China for the last 7 years where he consults on horticultural issues. He has a long history in Horticulture marketing in NZ as stone fruit export manager for Turners & Growers and Managing Director of Fresh New Zealand Ltd. Lew is currently the M. D. of Shennong Variety Management, (SVM) and lives in Kunming city, Yunnan. Lew was recipient of the prestigious “China Friendship Award for Foreign Experts” in 2009 for his work in Horticulture. Director of Shennong Variety Management Ltd.

John Morton

John Morton


John Morton is the one of the world’s leading experts on new varieties for pip and stone fruit. He travels regularly to keep up with the latest trends and developments in fruit. He is a Director of New Zealand Fruit Tree Company Ltd, AIGN®Shennong Variety Management Ltd and Intellectual Managing Director of John Morton Ltd, the worldwide manager for PappleTM.

Michelle Kittow

Michelle Kittow


Michelle has been with us for over 15 years and is our Office Manager and Financial Controller. Highly skilled in all aspects of administration, publishing, and finance including budgeting and cash flow spread sheets.


In China

The Directors an Associates of Graham Greene have been involved in the Chinese market for nine years as investors and advisors. They firstly became involved in the development and marketing of Red pear grown in the Yunnan province and this has evolved in to the establishment of Shennong Variety Management Ltd, an intellectual property management company.

The Red pear was developed as a joint venture between HortResearch NZ Ltd and the Yass Horticultural Institute based in Yunnan and based hugely successful for the Chinese growers in Yunnan.

Orchard & Nursery Management

• Managed the procurement and development of Heinz Wattie’s fruit crops in New Zealand (peaches, plums, apples and pears) for 19 years.
• Developed and managed pip and stone fruit orchards in Hawkes Bay, NZ, over a 30 year period – 800ha, including apples and pears, peaches, nectarines, apricots, plums and cherries and kiwifruit.
• Developed and managed a 141ha pip fruit orchard in Central Hawkes Bay for Eastern Equities Ltd, a publicly listed company.
• Owned and managed a large pip and stone fruit tree nursery based in Hawkes Bay.
• Managed the Wattie’s orchards (141ha – peaches and pears)for three years, readying them for sale. This included pears and peaches in Hawkes Bay and citrus in the Gisborne region.
• Managed the “Treetops” orchards in Australia (728ha – pip and stone fruit) for the Trustee.
• Managed the Apple Fields orchards (607ha – apples) in Canterbury NZ .

Procurement and crop management

Managed the sourcing and procurement of all fruit crops (peaches, plums pears and apples) for Heinz Wattie’s NZ Ltd. During this time numerous projects were implemented including increasing average growing productivity per hectare from 32 Tonnes to 45 tonnes and improving factory recovery.  Other projects included:
• Developing an integrated fruit production manual for orchard best practices for the grower.
• Introducing new varieties of peaches to improve yields and factory recovery and to spread harvest timing over an extended period.
• Working with research institutes to refine chemical use through integrated fruit production with the aim of reducing chemical use and increasing efficacy, and using more specific and “softer” chemicals (targeting pests while protecting beneficial insects). Also preserving the potential range of chemicals available by avoiding resistance build up.


• Consultant to MG Marketing Ltd.
• Consultant to various NZ Banks financing orchards in Hawkes Bay.
• Consultant to individual investors setting up orchards in New Zealand.
• Consultant to Kahungunu Iwi Asset Holding Company.
• New Zealand’s largest produce wholesaler.

Variety Management

• With a group of partners, established The NZ Fruit Tree Company Ltd, NZ’s largest IP variety manager. The NZFTC manages many of the world’s leading fruit breeding programs.
• The NZFTC is a shareholder and Director of AIGN, a worldwide nursery network with specialist knowledge in plant introductions and developments.
• Established Shennong Variety Management Ltd to manage the importation, propagation, evaluation and commercialisation of new fruit varieties throughout China.


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Contact Info

Rex Graham

+64 21 424 972

Julie Greene

+64 21 458 590

Main Office

232 St Georges Rd North, Hastings, NZ
PO Box 446, Hastings, 4156, NZ
Ph: +64 6 8774120